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Podcast: The Entrepreneur's Journey Episode: #78 - Building a Sustainable Business Guest: Mark Johnson, Founder of EcoVenture Intro [0:00-2:15] - Introduction of Mark Johnson and his company EcoVenture - Brief mention of Mark's background in environmental science Mark's Story [2:16-10:30] - Started his career in corporate sustainability consulting - Frustrated with the slow pace of change in large corporations - Left his job in 2015 to start EcoVenture with $5,000 in savings - Initial struggles with finding the right business model Pivotal Moment [10:31-18:45] - Almost went bankrupt in 2017 - Pivoted from B2C to B2B model - Developed proprietary sustainability metrics platform - Landed first major client after 18 months of development Scaling Challenges [18:46-32:10] - Difficulty hiring with limited resources - Bootstrapped vs taking investment (decided to remain bootstrapped) - Managing growth while maintaining company values - Work-life balance struggles as a founder Current Success [32:11-40:25] - Now works with 50+ companies across North America - Team of 22 people, fully remote - Recently launched nonprofit arm to work with educational institutions Advice Section [40:26-48:30] - "Focus on solving a real problem, not just creating a cool product" - Importance of resilience and having a support network - Why mission-driven businesses need to be financially sustainable first Rapid Fire Questions [48:31-52:15] - Book recommendation: "Let My People Go Surfing" by Yvon Chouinard - Daily habit: Morning meditation and nature walk - Biggest business mistake: Trying to do everything himself Outro [52:16-54:00] - Where to find Mark online - Upcoming sustainability conference appearance - Thank you and closing remarks